Efpy in the news

From independent beauty experts to national business media — the world is talking about Efpy. Discover how we’re redefining lip care as a daily wellness ritual.

Beauty Independent IPSY Wellness Scary Mommy Yahoo Finance Personal Care Insights Fine Beauty Independent IPSY Wellness Scary Mommy Yahoo Finance Personal Care Insights Fine
Beauty Independent IPSY Wellness Scary Mommy Yahoo Finance Personal Care Insights Fine

Featured Stories

  • A First in Lip Care: Efpy Launches Micro-Dose Lip Balms.

    "A revolutionary beauty-wellness hybrid turns a daily habit into a breakthrough delivery system for essential nutrients."

    Read more 

  • Efpy’s Micro-Dose Lip Balm Reimagines Daily Wellness.

    "The overarching vision of Efpy's assortment is to transform everyday beauty rituals into wellness rituals."

    Read more 

Also seen on:

  • Personal Care Insights - link
  • Scary Mommy - Products our editors reached for all April - 2026 - link
  • Scary Mommy - Spring Products - 2026 - link
  • Cosmopolitan Home Magazine - 2026 - link
  • Texas Lifestyle Magazine - 2025 gift guide - link
  • Blinging Beauty -Best gift for your besties - link
  • Nicole B Jean - Christmas wish list - link
  • Scary Mommy - Self gift rituals - link
  • FINE Magazine - 2025 gift guide - link
  • Emmaline Bride - 2025 gift guide - link
  • That's Just Jeni - 2025 gift guide - link
  • NICHE Magazine - link
  • Yahoo! Finance - link
  • Beauty Independent - link
  • AMERICAN PRESS - link
  • The Vicksburg Post - link
  • Shelby County Reporter - link
  • Salisbury Post - link
  • Washington Daily News - link
  • Valley Times-News - link
  • Times of San Diego - link

"A revolutionary beauty-wellness hybrid turns a daily habit into a breakthrough delivery system for essential nutrients."

- Yahoo! Finance

For press inquiries or product requests

Contact: [press@efpybeauty.com]