Efpy Featured on Yahoo! Finance
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“A first in lip care: Efpy launches micro-dose lip balms with vitamins and wellness actives.”
Big news for Efpy!
Efpy just got featured on Yahoo! Finance — one of the most trusted names in business and innovation media.
The article, titled “A First in Lip Care: Efpy Launches Micro-Dose Lip Balms with Vitamins and Wellness Actives,” highlights how Efpy is reinventing everyday beauty rituals into real wellness support.
Designed to fit seamlessly into existing routines, Efpy transforms the simple act of applying lip balm into a science-backed ritual for feeling better daily.
— Yahoo! Finance, October 2025
This feature is a huge moment for us - not just because of where it appeared, but because it validates what we’ve believed all along:
that wellness can be simple, habitual, and beautifully designed.
From idea to headline
From formulating blends in a garage to being featured on Yahoo! Finance, this milestone feels extra special.
It’s proof that innovation in wellness doesn’t have to mean complicated routines. Sometimes it’s just a click, swipe, and breathe away.
💜 Thank you to everyone who’s been part of this journey so far. We’re just getting started.