World's First Microdose Lip Balm

That upgrades your vibe

What if your lip balm could do more?

Formulated with 1/4th wellness actives - vitamins, amino acids, trusted botanicals.

Each swipe = a microdose of essential nutrients for calmer focus and sustained energy throughout the day.

Efpy is not just a lip balm, it's your pocket-size wellness buddy.

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What goes into every swipe

Calm support → L-Theanine

Focus support → B vitamins

Energy support → B12

Just like

☕ your cup of green tea
🥬 or a bowl spinach

Just Click - Swipe - Breathe.

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As seen in

Beauty Independent Yahoo Finance Niche Magazine Scary Mommy EmmaineBride Fine Beauty Independent Yahoo Finance Niche Magazine Scary Mommy EmmaineBride Fine
Beauty Independent Yahoo Finance Niche Magazine Scary Mommy EmmaineBride Fine Scary Mommy Beauty Independent Yahoo Finance Niche Magazine Scary Mommy EmmaineBride Fine

"Smart formulations crafted for modern lives on the move" -Niche Magazine

  • The Microdose Method™

    Efpy's micro-dosed delivery is like having small coffee sips vs. one espresso shot at 6am.

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  • No New Habits

    Wellness embedded into your existing rituals - simple, effective.

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  • Wellness essentials

    Vitamins and proven actives for your mind and body. No unnecessary fillers or add-ons.

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  • Neurosensory cues

    Essential oils work with your olfactory system and go straight to your vibe network.

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Smriti (Sim) Khullar founder of Efpy beauty

My Story - OUR STORY

"I was looking for wellness, not another to-do in my list."

So I created Efpy — micro-dose wellness lip balms that make my existing habits do more for me.

Because when everything feels like “too much", sometimes the smallest habit can make the biggest difference.

Here's to living FULL POTENTIAL!

Sim, Founder Efpy Beauty

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Clean. Safe. Effective.

  • Made in USA 🇺🇸
  • Small batch production
  • No synthetic fragrances
  • All natural base; no fillers

🍃 Zero sketchy stuff.

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