World's first micro-dose lip balm that upgrades your vibe.

Efpy - pronounced as "F.P." - is the Full Potential within each of us.

As seen in

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Beauty Independent Yahoo Finance Niche Magazine EmmaineBride Fine Texas_mag Beauty Independent Yahoo Finance Niche Magazine EmmaineBride Fine Texas_mag

Your pocket-sized wellness buddy.

Not just a lip balm, Efpy is your everyday feel-good support.

Packed with 1/4th wellness actives - vitamins, amino acids and trusted botanicals, each swipe delivers small, stackable doses of essential nutrients for a calmer, clearer, more energized you!

One day of Efpy has:

🍵L-Theanine= 1 cup green tea

🥬Vit B6= 1/2 bowl of spinach

💊Vit B12= 1 high-potency lozenge

Made in USA 🇺🇸

Handcrafted in small batches to ensure the efficacy of ingredients.

Just Click-Swipe-Breathe.

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Clean. Safe. Effective.

  • Made in USA 🇺🇸 Small batch production.
  • No parabens, synthetic fragrances, or dyes.
  • All natural base 🍃 Zero sketchy stuff.
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  • Micro doses - Full impact

    Efpy's micro-dosed delivery is like having small coffee sips vs. one espresso shot at 6am.

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  • Multi-pathway delivery

    The format utilizes four absorption pathways for maximum bandwidth, minimum lag.

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  • Wellness essentials

    Vitamins and proven actives for your mind and body. No unnecessary fillers or add-ons.

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  • Neurosensory cues

    Essential oils work with yout olfactory system and go straight to your vibe network.

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Smriti (Sim) Khullar founder of Efpy beauty

My Story - OUR STORY

"I didn’t need another supplement or another to-do in my list. I needed wellness that fit into my real life"

So I created Efpy — micro-dose wellness lip balms with gentle actives like L-Theanine, B-Vitamins, and essential oils.

Tiny rituals that help you reset, focus, and feel a little more you.

Because everything feels like “too much", sometimes the smallest habit can make the biggest difference.

Here's to living FULL POTENTIAL!

Sim, Founder Efpy Beauty

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