Science behind Efpy
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![[Doctor's POV] Multi-Pathway Absorption Explained](//efpybeauty.com/cdn/shop/articles/Multi-pathway_absorption.png?v=1759519781&width=533)  [Doctor's POV] Multi-Pathway Absorption ExplainedOur bodies absorb actives through more than one doorway. From skin to cheek lining, multiple pathways work together to make ingredients more effective. Dr. Swati Khullar explains why “multi-pathway absorption”... [Doctor's POV] Multi-Pathway Absorption ExplainedOur bodies absorb actives through more than one doorway. From skin to cheek lining, multiple pathways work together to make ingredients more effective. Dr. Swati Khullar explains why “multi-pathway absorption”... 
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  Micro-Dosing: The Science of Small StepsMicro-dosing flips the script on wellness: instead of one big daily “shot,” it’s about small, steady inputs your body can actually use. By sidestepping the first-pass effect and avoiding energy... Micro-Dosing: The Science of Small StepsMicro-dosing flips the script on wellness: instead of one big daily “shot,” it’s about small, steady inputs your body can actually use. By sidestepping the first-pass effect and avoiding energy... 
Ingredient Deep Dives
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  🔋 Vitamin B12: The Energy EssentialVitamin B12 is one of the body’s true energy essentials. From making red blood cells to supporting mood and focus, this quiet powerhouse helps keep your mind sharp and your... 🔋 Vitamin B12: The Energy EssentialVitamin B12 is one of the body’s true energy essentials. From making red blood cells to supporting mood and focus, this quiet powerhouse helps keep your mind sharp and your... 
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  🍃 Ginkgo Biloba: Clarity From the Oldest TreeSometimes the clearest thinking comes from one of the oldest sources. Ginkgo biloba, the ancient tree extract, has been shown to support focus, memory, and mental clarity by improving circulation... 🍃 Ginkgo Biloba: Clarity From the Oldest TreeSometimes the clearest thinking comes from one of the oldest sources. Ginkgo biloba, the ancient tree extract, has been shown to support focus, memory, and mental clarity by improving circulation... 
Efpy in the News
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  Efpy Featured on Yahoo! FinanceEfpy just made it to Yahoo! Finance, where our launch was spotlighted as “a first in lip care.”The feature celebrates how Efpy is transforming an everyday beauty ritual into a... Efpy Featured on Yahoo! FinanceEfpy just made it to Yahoo! Finance, where our launch was spotlighted as “a first in lip care.”The feature celebrates how Efpy is transforming an everyday beauty ritual into a... 
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  Efpy’s First Press Feature: Beauty Independent 💜Big milestone for Efpy - our very first media feature is live in Beauty Independent! Reporter Natasha Marsh highlights how our micro-dose lip balms are pioneering a new beauty-meets-wellness category.... Efpy’s First Press Feature: Beauty Independent 💜Big milestone for Efpy - our very first media feature is live in Beauty Independent! Reporter Natasha Marsh highlights how our micro-dose lip balms are pioneering a new beauty-meets-wellness category.... 
The Wellness Edit
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![[Founder's note] Why I Wanted Wellness to Feel Effortless](//efpybeauty.com/cdn/shop/articles/WhatsApp_Image_2025-10-17_at_11.48.46_AM.jpg?v=1761174212&width=533)  [Founder's note] Why I Wanted Wellness to Feel ...Wellness shouldn’t feel like another task on your to-do list. Efpy’s founder, Sim Khullar, shares how the brand began with one simple idea - making wellness effortless. [Founder's note] Why I Wanted Wellness to Feel ...Wellness shouldn’t feel like another task on your to-do list. Efpy’s founder, Sim Khullar, shares how the brand began with one simple idea - making wellness effortless. 
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  The Everyday Ritual That Makes Wellness EffortlessWellness doesn’t always mean big changes or complicated routines. Sometimes it’s as simple as upgrading a habit you already love. Here’s why your everyday lip balm can double as a... The Everyday Ritual That Makes Wellness EffortlessWellness doesn’t always mean big changes or complicated routines. Sometimes it’s as simple as upgrading a habit you already love. Here’s why your everyday lip balm can double as a... 
 
          ![[Doctor's POV] Multi-Pathway Absorption Explained](http://efpybeauty.com/cdn/shop/articles/Multi-pathway_absorption.png?v=1759519781&width=533) 
              
             
              
             
              
             
              
             
              
             
              
            ![[Founder's note] Why I Wanted Wellness to Feel Effortless](http://efpybeauty.com/cdn/shop/articles/WhatsApp_Image_2025-10-17_at_11.48.46_AM.jpg?v=1761174212&width=533) 
              
            