Efpy in the news

From independent beauty experts to national business media — the world is talking about Efpy. Discover how we’re redefining lip care as a daily wellness ritual.

Beauty Independent IPSY Wellness Scary Mommy Yahoo Finance Personal Care Insights Fine Beauty Independent IPSY Wellness Scary Mommy Yahoo Finance Personal Care Insights Fine
Beauty Independent IPSY Wellness Scary Mommy Yahoo Finance Personal Care Insights Fine

Featured Stories

  • 7 Science-Backed Ways to Stop Food Cravings

    A wellness journalist explores the science of cravings and shares her firsthand experience trying Efpy Curb.

    Read the feature 

  • 2026 Shelfie Awards Finalist

    Efpy Calm recognized as a finalist by Startup CPG in the prestigious Shelfie Awards.

    Learn more 

  • A First in Lip Care: Efpy Launches Micro-Dose Lip Balms.

    "A revolutionary beauty-wellness hybrid turns a daily habit into a breakthrough delivery system for essential nutrients."

    Read more 

  • Efpy’s Micro-Dose Lip Balm Reimagines Daily Wellness.

    "The overarching vision of Efpy's assortment is to transform everyday beauty rituals into wellness rituals."

    Read more 

Also seen on:

  • Shop with me Mama - Holiday Gift Guide for wellness products - 2026 - link
  • Mommy's Block Party - Holiday Gift Guide 2026 - link
  • Daily Mom - Products to try this season - link
  • Maria Colette Substack - 7 science-backed ways to stop food cravings - link
  • Aspen Times - Gear review for at home wellness - link
  • Gen Twenty - Ultimate gift guide for twenty somethings - link
  • Trend Hunter Spotlights Efpy's Micro-Dose Wellness Gifts - link
  • Street Insider talks about Efpy's Wellness Gifts - link
  • Personal Care Insights - link
  • FINE Magazine - Winter skin - 2026 - link
  • Emily Reviews - Tailgating Must Haves - 2026 - link
  • Sassy Townhouse Living - Products worth buying this month - 2026 - link
  • Scary Mommy - Products our editors reached for all April - 2026 - link
  • Scary Mommy - Spring Products - 2026 - link
  • Cosmopolitan Home Magazine - 2026 - link
  • Texas Lifestyle Magazine - 2025 gift guide - link
  • Blinging Beauty -Best gift for your besties - link
  • Nicole B Jean - Christmas wish list - link
  • Scary Mommy - Self gift rituals - link
  • FINE Magazine - 2025 gift guide - link
  • Emmaline Bride - 2025 gift guide - link
  • That's Just Jeni - 2025 gift guide - link
  • NICHE Magazine - link
  • Yahoo! Finance - link
  • Beauty Independent - link
  • AMERICAN PRESS - link
  • The Vicksburg Post - link
  • Shelby County Reporter - link
  • Salisbury Post - link
  • Washington Daily News - link
  • Valley Times-News - link
  • Times of San Diego - link

"A revolutionary beauty-wellness hybrid turns a daily habit into a breakthrough delivery system for essential nutrients."

- Yahoo! Finance

For press inquiries or product requests

Contact: [press@efpybeauty.com]