The Efpy Story.

Where beauty meets your Full Potential.

REAL SUPPORT, MICRO-DOSED INTO YOUR DAILY RITUALS.

At Efpy, we believe looking good is just one part of the equation.
To truly operate at your Full Potential, you also need to feel good — physically, mentally, emotionally. 

But that kind of support? It’s often complicated, time-consuming, or just not built for real life.

So we asked:
What if the things we already do — like swiping on a lip balm — could actually help us feel better, too?


It started with a simple belief.

You shouldn't need a 15-step wellness routine to own your day.

Eat clean. Meditate. Journal. Exercise. Hydrate. Track everything. Take supplements.

Sure, all of that helps. But life isn't always that tidy. What if wellness could meet you where you are - in the moments you need it most - and hand you back the controls of your life, your dreams, your goals.

That's where Efpy was born.

Promotional text for 'World's first lip balm that upgrades your vibe' on a patterned background

How it works: Micro-support system.

  1. Micro doses, Full impact: Every Efpy product is a simple and effective ritual to provide you with a constant support. 
  2. Multiple absorption pathways for smarter results. Each swipe is a micro-dose you can layer through the day for steady, feel-good support.
  3. Hero ingredients: Efpy is 1/4th function actives like L-theanine, geen coffee, and B-vitamins packed in a super nourishing lip balm base.
  4. Aromatherapy boost: Because your nose is basically a shortcut to your mood. Essential oils like lavender, peppermint, and citrus can feel calming, uplifting, or refreshing in seconds.
Spices and herbs in small containers on a wooden surface

Made for women like us.

This journey started after two decades in beauty and personal care — and many years trying to do everything right.

As a mom, corporate leader, and wellness enthusiast, I still hit walls of stress, fatigue, and self-doubt.

I wanted something that didn't ask for more time or discipline. Something clean, functional and personal, that felt like a natural part of my day. 

So I created it - for women like us. 

Efpy is a love letter to the unrealized potential within each of us: the ambition we carry, the dreams we’re chasing, and the strength to rise even when life feels too much. Because wellness isn’t the destination; it’s the power that fuels our next big move.

More than lip balm. A new kind of ritual.

We're starting with lip balms because they're tiny, habitual, and powerful. But Efpy is much bigger than lip care.

Efpy is beauty reimagined as daily support. This is just the beginning.

All products are handcrafted in small batches with zero synthetic fillers. Just clean formulations and functional actives designed to help you feel more like yourself.

As a small business with big dreams, we're learning, growing, and improving with every batch. We make mistakes — and when we do, please tell us. Your feedback doesn't just help us get better; it helps us build something that truly serves women like us.

We can't do this alone, and we don't want to. This journey to our full potential? It's ours to take together.

Love what we're building? Share it. Want to help shape what comes next? We'd love to hear from you.

Here’s to our full potential,

Sim

Founder, Efpy Beauty