Efpy in the News
We’re just getting started 🚀 And already the beauty world is taking notice.
Beauty Independent
📰 “The new lip care brand microdosing wellness with every swipe”
The overarching vision for Efpy’s assortment is to transform everyday beauty rituals into wellness rituals.
About Beauty Independent
Beauty Independent is a leading trade publication covering emerging beauty and wellness brands, trends, and founders. Their features spotlight innovators shaping the future of the industry.
This story was written by Natasha Marsh, who regularly covers brand innovation and new category creators in the beauty space.
“From baby steps in my garage to being featured in Beauty Independent… this milestone means so much. I’m grateful for everyone who’s been part of Efpy’s journey so far. We’re only getting started.”
💜 Sim, Founder of Efpy Beauty
More to Come
This is just the beginning. Stay tuned for more features as Efpy continues to grow.