World's first micro-dose lip balm that upgrades your vibe.

Efpy - pronounced as "F.P." - is the Full Potential within each of us.

As seen in

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Your pocket-sized wellness buddy.

Not just a lip balm, it's 1/4th wellness actives

Packed with vitamins, amino acids and trusted botanicals, Efpy delivers small, stackable doses of essential nutrients with every swipe.

One day of Efpy has:

🍵 L-Theanine = 1 cup of green tea

🥬 Vit B6 = 1/2 bowl of spinach

💊 Vit B12 = 1 high-potency lozenge

Enhanced with essential oils in an ultra-nourishing base, each application becomes a luxurious and powerful reset.

Made in USA 🇺🇸

Handcrafted in small batches to ensure the efficacy of ingredients.

Just Click-Swipe-Breathe.

Ready to Efpy up?
  • Gradient pattern of purple circles on a white background

    Micro doses. Full impact.

    STREAMING VS. DOWNLOAD
    Efpy rituals are like having small coffee sips vs. one espresso shot at 6am.

  • Close-up of a four-socket tool with a brand logo on a dark background

    Multi-pathway delivery.

    MULTI-CHANNEL DATA TRANSFER

    The format allows for four delivery pathways to work in parallel. Max bandwidth. Minimum lag.

  • Spices and herbs in small containers on a wooden surface

    Hero ingredients.

    CLEAN CODE FOR YOUR SYSTEM

    No bloatware, no unnecessary fillers or add-ons.

  • Brown glass bottle with dropper over lavender flowers

    Aromatherapy boost.

    STRAIGHT TO YOUR VIBE NETWORK

    No middleware, no delays. Just essential oils magic.

Smriti (Sim) Khullar founder of Efpy beauty

THE EFPY STORY

"I didn’t need another supplement. I needed something that met me where I was to help me be what I wanted to."

After 15 years in beauty and wellness, and a lifetime of trying to “do it all right,” I hit a wall. What I needed wasn’t another lecture or routine. I needed something small, smart, and doable.

So I created Efpy.

Little power packs that reset you even in the middle of your Monday meeting. Just what you need to fuel your goals and make it happen.

Here's to living FULL POTENTIAL!

Sim, Founder Efpy Beauty

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Clean. Safe. Effective. Zero sketchy stuff.

  • Made in USA 🇺🇸 Small batch production
  • No parabens, synthetic fragrance, or dyes
  • Clean ingredients
  • Cruelty-free
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