{"title":"Reset Collection","description":"\u003cp\u003eCurated sets of Efpy microdose wellness lip balms to help you reset.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"efpy-power-trio","title":"Efpy Full System Trio | Calm, Curb and Perk","description":"\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003eA complete micro-dose wellness system for calm, clarity, and control throughout your day.\u003c\/h2\u003e\n\u003cp data-end=\"2029\" data-start=\"1883\"\u003eGo \u003cem data-end=\"1902\" data-start=\"1886\"\u003eFull Potential\u003c\/em\u003e with all three Efpy balms, designed to support different moments of modern life — without adding anything new to your routine.\u003c\/p\u003e\n\u003ch4 data-end=\"2066\" data-start=\"2031\"\u003eOne ritual. Three forms of support.\u003c\/h4\u003e\n\u003cp data-end=\"2267\" data-start=\"2152\"\u003eEach balm supports a different moment — together, they create a steady rhythm of support you can return to all day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"2267\" data-start=\"2152\"\u003e\n\u003cstrong\u003eCalm\u003c\/strong\u003e - for grounding when stress creeps in\u003c\/li\u003e\n\u003cli data-end=\"2267\" data-start=\"2152\"\u003e\n\u003cstrong\u003ePerk\u003c\/strong\u003e - for focus and fresh energy when fog sets in\u003c\/li\u003e\n\u003cli data-end=\"2267\" data-start=\"2152\"\u003e\n\u003cstrong\u003eCurb\u003c\/strong\u003e - for a mindful pause when snack cravings hit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSwipe when you need it. Breathe it in. Carry on.\u003c\/em\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e💋\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMicro-Dose Magic\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e-\u003cspan\u003e \u003c\/span\u003eSmall and steady \u003c\/li\u003e\n\u003cli\u003e✨\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMulti-Path Support\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e-\u003cspan\u003e F\u003c\/span\u003eor a layered effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e🔄 \u003c\/span\u003e\u003cstrong\u003eHabit Integration\u003c\/strong\u003e\u003cspan\u003e - Built into your lip balm ritual\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage \u0026amp; Results\u003c\/h3\u003e\n\u003col class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eClick twice and swipe\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eon to your lips \u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eBreathe in\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethe soothing aromatherapy blend\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eReapply 6-10x daily\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eas needed for sustained support\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eSee how the rituals \u003cstrong\u003estack up\u003c\/strong\u003e, swipe after swipe.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eFeel a little texture at first? That’s the good stuff—our balms are loaded with functional actives. It smooths out fast, so all you notice is the nourishment (and the power back in your hands).\u003c\/em\u003e\u003c\/p\u003e","brand":"Efpy Beauty","offers":[{"title":"Default Title","offer_id":42278397411424,"sku":"BD_LB_CCP","price":48.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0278\/3328\/files\/37.png?v=1780086890"},{"product_id":"efpy-power-trio-gift-box","title":"Efpy Full System Gift Set | Your Most Thoughtful Gift Yet","description":"\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003eThree micro-dose rituals. One full-potential gift.\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003eCalm your chaos, curb the cravings, perk up your focus.\u003c\/h3\u003e\n\u003ch4\u003eThe Efpy Power Trio brings your daily wellness rituals together in one beautiful box.\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor them, for you, for anyone running on caffeine and chaos. Three micro-dose moments, one perfect box.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe complete Efpy experience - \u003cstrong\u003eCalm · Curb · Perk\u003c\/strong\u003e - each infused with ¼ functional actives for real benefits\u003c\/li\u003e\n\u003cli\u003eIncludes cool add-ons like magnets, stickers or tiny affirmation notepads in a gift-ready box\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBecause everyone deserves a little calm, focus, and energy - just wrapped better.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan class=\"x1c3i2sq x19la9d6 x1fc57z9 xexx8yu x1ccui7m x18d9i69 x18pi947 x6ikm8r x10wlt62 x19co3pv x11tp94h xfibh0p xiy17q3 x1xsqp64\"\u003e\u003cspan class=\"\"\u003e💜 \u003c\/span\u003e\u003c\/span\u003eThe friend\u003c\/strong\u003e who is always there for you.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"x1c3i2sq x19la9d6 x1fc57z9 xexx8yu x1ccui7m x18d9i69 x18pi947 x6ikm8r x10wlt62 x19co3pv x11tp94h xfibh0p xiy17q3 x1xsqp64\"\u003e\u003cspan class=\"\"\u003e✈️ \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003eThe traveler \u003c\/strong\u003ewho's running on airport coffee and delayed flights.\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🧠 \u003cstrong\u003eThe student\u003c\/strong\u003e surviving exams, essays, and existential dread.\u003c\/p\u003e\n\u003cp\u003e💼 \u003cstrong\u003eThe work-from-everywhere professional\u003c\/strong\u003e whose brain has 47 tabs open.\u003c\/p\u003e\n\u003cp\u003e🌙 \u003cstrong\u003eThe you\u003c\/strong\u003e who’s balancing it all — and finally decided to gift yourself some peace.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eThe Efpy Gift Box makes wellness feel personal, portable, and surprisingly fun. It's the kind of gift they’ll actually use (and thank you for later).\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Efpy Beauty","offers":[{"title":"Default Title","offer_id":42353516576864,"sku":"LB_GIFT_01","price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0278\/3328\/files\/55.png?v=1780086890"},{"product_id":"efpy-balance-duo-calm-perk","title":"Efpy Daily Balance Duo | Calm + Perk","description":"\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eYour everyday balance, simplified. \u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003eSome moments call for energy, others call for calm.\u003c\/h3\u003e\n\u003cp\u003eThe Balance Duo brings together \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePerk\u003c\/strong\u003e, powered by ginkgo and vitamin B12, and \u003cstrong\u003eCalm\u003c\/strong\u003e, with relaxing L-Theanine, to support you through both. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eBecause a balanced day isn't about choosing one or the other. It's about having both.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eHow the pairing works\u003c\/h3\u003e\n\u003cp\u003eBalance is designed for days that demand both presence and momentum.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalm\u003c\/strong\u003e helps you ground when stress builds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerk\u003c\/strong\u003e helps you reset when that fog hits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTogether, they create a rhythm you can return to — before meetings, between tasks, or whenever life feels like a lot.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSwipe. Breathe. Continue.\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e💋\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMicro-Dose Magic\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e-\u003cspan\u003e \u003c\/span\u003eSmall and steady \u003c\/li\u003e\n\u003cli\u003e✨\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMulti-Path Support\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e-\u003cspan\u003e F\u003c\/span\u003eor a layered effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e🔄 \u003c\/span\u003e\u003cstrong\u003eHabit Integration\u003c\/strong\u003e\u003cspan\u003e - Built into your lip balm ritual\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage \u0026amp; Results\u003c\/h3\u003e\n\u003col class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eClick twice and swipe\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eon to your lips \u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eBreathe in\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethe soothing aromatherapy blend\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eReapply 6-10x daily\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eas needed for sustained support\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eSee how the rituals \u003cstrong\u003estack up\u003c\/strong\u003e, swipe after swipe.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eFeel a little texture at first? That’s the good stuff—our balms are loaded with functional actives. It smooths out fast, so all you notice is the nourishment (and the power back in your hands).\u003c\/em\u003e\u003c\/p\u003e","brand":"Efpy Beauty","offers":[{"title":"Default Title","offer_id":42555037319264,"sku":"BD_LB_PC","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0278\/3328\/files\/Duo_16d15df4-5e16-4478-b255-1424e8a82706.png?v=1781752048"},{"product_id":"efpy-soft-power-duo-focus-and-poise-1","title":"*New* Efpy Soft Power Duo | Focus and Poise","description":"\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eRather than framing performance as intensity followed by recovery, Focus and Poise explore performance as rhythm.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cem\u003eWhen you act, you don't lose yourself.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cem\u003eWhen you pause, you don't abandon your dreams.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cstrong\u003eEngage. Exhale. Repeat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003eRemain whole.\u003c\/p\u003e\n\u003ch2 data-section-id=\"usgyb0\" data-start=\"7450\" data-end=\"7481\"\u003eTWO WAYS TO SUPPORT YOUR DAY\u003c\/h2\u003e\n\u003ch3 data-section-id=\"kua73t\" data-start=\"7483\" data-end=\"7514\"\u003eFocus | Organic Matcha \u003c\/h3\u003e\n\u003cp data-start=\"7515\" data-end=\"7745\"\u003e\u003cstrong data-start=\"7515\" data-end=\"7534\"\u003eLean in gently.\u003c\/strong\u003e\u003cbr data-start=\"7534\" data-end=\"7537\"\u003eA fresh, uplifting balm designed for moments that need clarity and presence. Made with functional ingredients like matcha and vitamin B6, and inspired by the calm alertness of your favorite morning ritual.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1g6rdpi\" data-start=\"7747\" data-end=\"7778\"\u003ePoise | Jasmine Green Tea\u003c\/h3\u003e\n\u003cp data-start=\"7779\" data-end=\"8013\"\u003e\u003cstrong data-start=\"7779\" data-end=\"7805\"\u003eStep back beautifully.\u003c\/strong\u003e\u003cbr data-start=\"7805\" data-end=\"7808\"\u003eA soothing, centering balm designed for moments that call for ease and composure. Made with functional ingredients like L-theanine and vitamin B6, and inspired by the familiar comfort of jasmine green tea.\u003c\/p\u003e\n\u003ch2 data-section-id=\"15wal3a\" data-start=\"8071\" data-end=\"8095\"\u003eTHE MICRODOSE METHOD™\u003c\/h2\u003e\n\u003cp data-start=\"8096\" data-end=\"8176\"\u003eYou already use lip balm.\u003cbr data-start=\"8121\" data-end=\"8124\"\u003eEfpy turns that familiar ritual into something more.\u003c\/p\u003e\n\u003cp data-start=\"8178\" data-end=\"8337\"\u003eOur formulas are designed around \u003cstrong data-start=\"8211\" data-end=\"8244\"\u003etiny, repeatable applications\u003c\/strong\u003e that fit naturally into everyday life — so support feels easy to return to, again and again.\u003c\/p\u003e\n\u003ch2 data-section-id=\"8m02jx\" data-start=\"8818\" data-end=\"8831\"\u003eHOW TO USE\u003c\/h2\u003e\n\u003cp data-start=\"8832\" data-end=\"8983\"\u003eUse \u003cstrong data-start=\"8836\" data-end=\"8845\"\u003eFocus\u003c\/strong\u003e when you want to feel more engaged, present, and mentally gathered.\u003cbr data-start=\"8913\" data-end=\"8916\"\u003eUse \u003cstrong data-start=\"8920\" data-end=\"8929\"\u003ePoise\u003c\/strong\u003e when you want to feel more calm, composed, and reset.\u003c\/p\u003e\n\u003cp data-start=\"8985\" data-end=\"9021\"\u003eApply throughout the day, as needed.\u003c\/p\u003e\n\u003cp data-start=\"9023\" data-end=\"9155\"\u003e \u003c\/p\u003e","brand":"Efpy Beauty","offers":[{"title":"Default Title","offer_id":42643503841376,"sku":"BD_LB_FP","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0278\/3328\/files\/Soft_Power_listing_stack_4.png?v=1776211598"},{"product_id":"efpy-soft-power-duo-focus-and-poise","title":"*New* Efpy Soft Power Duo Gift Set | Focus and Poise","description":"\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eRather than framing performance as intensity followed by recovery, Focus and Poise explore performance as rhythm.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cem\u003eWhen you act, you don't lose yourself.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cem\u003eWhen you pause, you don't abandon your dreams.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cstrong\u003eEngage. Exhale. Repeat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003eRemain whole.\u003c\/p\u003e\n\u003ch2 data-section-id=\"usgyb0\" data-start=\"7450\" data-end=\"7481\"\u003eTWO WAYS TO SUPPORT YOUR DAY\u003c\/h2\u003e\n\u003ch3 data-section-id=\"kua73t\" data-start=\"7483\" data-end=\"7514\"\u003eFocus | Organic Matcha \u003c\/h3\u003e\n\u003cp data-start=\"7515\" data-end=\"7745\"\u003e\u003cstrong data-start=\"7515\" data-end=\"7534\"\u003eLean in gently.\u003c\/strong\u003e\u003cbr data-start=\"7534\" data-end=\"7537\"\u003eA fresh, uplifting balm designed for moments that need clarity and presence. Made with functional ingredients like matcha and vitamin B6, and inspired by the calm alertness of your favorite morning ritual.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1g6rdpi\" data-start=\"7747\" data-end=\"7778\"\u003ePoise | Jasmine Green Tea\u003c\/h3\u003e\n\u003cp data-start=\"7779\" data-end=\"8013\"\u003e\u003cstrong data-start=\"7779\" data-end=\"7805\"\u003eStep back beautifully.\u003c\/strong\u003e\u003cbr data-start=\"7805\" data-end=\"7808\"\u003eA soothing, centering balm designed for moments that call for ease and composure. Made with functional ingredients like L-theanine and vitamin B6, and inspired by the familiar comfort of jasmine green tea.\u003c\/p\u003e\n\u003ch2 data-section-id=\"15wal3a\" data-start=\"8071\" data-end=\"8095\"\u003eTHE MICRODOSE METHOD™\u003c\/h2\u003e\n\u003cp data-start=\"8096\" data-end=\"8176\"\u003eYou already use lip balm.\u003cbr data-start=\"8121\" data-end=\"8124\"\u003eEfpy turns that familiar ritual into something more.\u003c\/p\u003e\n\u003cp data-start=\"8178\" data-end=\"8337\"\u003eOur formulas are designed around \u003cstrong data-start=\"8211\" data-end=\"8244\"\u003etiny, repeatable applications\u003c\/strong\u003e that fit naturally into everyday life — so support feels easy to return to, again and again.\u003c\/p\u003e\n\u003ch2 data-section-id=\"8m02jx\" data-start=\"8818\" data-end=\"8831\"\u003eHOW TO USE\u003c\/h2\u003e\n\u003cp data-start=\"8832\" data-end=\"8983\"\u003eUse \u003cstrong data-start=\"8836\" data-end=\"8845\"\u003eFocus\u003c\/strong\u003e when you want to feel more engaged, present, and mentally gathered.\u003cbr data-start=\"8913\" data-end=\"8916\"\u003eUse \u003cstrong data-start=\"8920\" data-end=\"8929\"\u003ePoise\u003c\/strong\u003e when you want to feel more calm, composed, and reset.\u003c\/p\u003e\n\u003cp data-start=\"8985\" data-end=\"9021\"\u003eApply throughout the day, as needed.\u003c\/p\u003e","brand":"Efpy Beauty","offers":[{"title":"Default Title","offer_id":42655020056672,"sku":"LB_GIFT_02","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0278\/3328\/files\/Soft_Power_listing_stack_2_8e5c814a-82e6-41af-b5ae-4d8c016df344.png?v=1780115826"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0278\/3328\/collections\/Homepage_Banner_1_c9901155-f6d4-43a4-ae2d-4a39cb78fcf2.png?v=1779319603","url":"https:\/\/efpybeauty.com\/collections\/reset-collection.oembed","provider":"Efpy Beauty","version":"1.0","type":"link"}